Disney Savors Its Lemonade
Fictional Band Garners a Real-Life Following—and Sales—After a TV Movie
APRIL 27, 2011, Wall Street Journal
By ETHAN SMITH
When Nielsen SoundScan publishes its weekly album-sales chart on Wednesday, the top five is likely to include the Foo Fighters, British vocalist Adele and Lemonade Mouth—a band that doesn’t exist, except in a made-for-TV movie.
The nascent real-world success of the made-up band comes courtesy of Walt Disney Co., whose Disney Channel produced the movie. The game plan with “Lemonade Mouth”—the movie, whose plot revolves around the band of the same name—is similar to successful Disney campaigns for “High School Musical” and “Camp Rock.”
If “Lemonade Mouth” maintains its current interest level among its preteen audience, company executives say, it could…